Pick a depth. Each prompt opens in your AI pre-loaded with the lesson. Click a row to preview the prompt.
Every exercise in this course - research briefs, cold emails, follow-ups, call practice, pipeline sheets - runs against one product you choose right now, which means by the end you own a portfolio of real sales assets instead of a folder of hypotheticals. Practicing sales without a product is like practicing chess without a board: the moves only mean something against a position. The choice also forces the first real sales question most people have never answered about their own work: who actually pays for this, and what do they pay? Founders routinely discover they cannot state this in three sentences, and that fuzziness - not shyness - is why their outreach fails. Committing now costs you ten minutes; changing products mid-course costs you redoing every asset, so choose something you can honestly stand behind for the next ten modules.
Your product must pass three tests: (1) real people already pay money for it or something like it, (2) you can name the kind of person who signs off on the purchase, and (3) you would not be embarrassed to email a stranger about it. Three good options, in order of preference. Option A - your own thing: a freelance service, an app, a course, your consulting. Option B - your employer's product: you will produce assets you can literally use at work next week. Option C - a practice product you adopt for the course: pick a real tool you genuinely rate, and sell it as if you were its newest rep. Good practice picks with honest numbers: Loom (async screen recording, paid plans around $15 per user per month, bought by team leads tired of meeting overload), Calendly (scheduling, roughly $10-16 per seat per month, bought by anyone whose calendar is a negotiation), or Fathom (AI meeting notes, free plan plus paid team tiers, bought by sales and CS managers who want call records without note-taking).
Then write the three-sentence description. Here is the template filled out in full for Option C with Loom: 'Loom lets anyone record a quick screen-and-face video and share it as a link, replacing meetings that only exist to explain something. It is bought by team leads and heads of support or engineering at remote companies, typically starting around $15 per user per month on the Business plan. They pay because a 3-minute recorded explanation replaces a 30-minute scheduled meeting, and across a 20-person team that recovers hours every single week.' Sentence one: what it does in plain words. Sentence two: who signs the purchase and roughly what it costs. Sentence three: the concrete outcome they are buying. If you cannot fill sentence two, you have not picked a product yet - you have picked an idea.