Pick a depth. Each prompt opens in your AI pre-loaded with the lesson. Click a row to preview the prompt.
This is the task where most people quietly quit: the draft is done, the research is done, and the email sits unsent because sending makes it real. Everything before this point was reading about sales; pressing send is doing sales, and no amount of extra polishing substitutes for the rep. The practical blocker - 'I don't have their address' - is solvable in under ten minutes with free tools: most companies use one guessable email pattern, and free finders and verifiers will confirm it without you sending a thing. The logging habit you start today matters more than it looks: a sale is a loop with a multi-day delay in it, and without a written record of who, what, and when, you cannot run the follow-up in the next task or read your results honestly at the end. One row in a sheet today is the seed of the full pipeline tracker you build later in this course.
Finding the address, worked end to end for the running example. Step one, pattern: companies overwhelmingly use one of a handful of formats - first@company.com, first.last@, firstlast@, or flast@. Put the company domain into Hunter.io (free tier: 25 searches a month) and it usually reports the pattern it has seen, e.g. 'helpdeskco.com uses {first}.{last} - 87% confidence', which gives you priya.shah@helpdeskco.com. Step two, verify before sending: run the guess through Hunter's Email Verifier (free) - a 'deliverable' result means the mailbox exists; 'risky' or 'unknown' means try the next pattern. No Hunter result at all? Check the company site's contact and press pages, the prospect's personal site, or a conference speaker page - work addresses leak into public pages constantly. Ten minutes, zero dollars, and you have a verified address; if verification genuinely fails on every pattern, a short LinkedIn message with the same four sentences is your fallback, not a reason to stop.
Sending and logging. Send from your normal work or personal address - no bulk tools, no tracking pixels, this is one human writing to one human. A weekday mid-morning in the prospect's timezone is a fine default (Tuesday-Thursday, 8-11am); timing folklore is worth far less than actually sending today. The moment it is sent, create a Google Sheet named 'Pipeline' with seven columns and fill your first row - here it is written out: Prospect: Priya Shah | Company: HelpDeskCo | Address: priya.shah@helpdeskco.com (verified: deliverable) | Sent: Tue 21 Jul, 9:40am | Message: 'onboarding 3 new support hires' v2 | Follow-up due: Fri 24 Jul | Outcome: (blank). That 'Follow-up due' cell is the whole reason the log exists - the next task runs off it. Expectation-setting so silence doesn't rattle you: on one email, no reply is the most likely outcome and means almost nothing statistically; you are here for the rep, and the follow-up is still to come.