How to Prove Product Marketing Is Working (PMM Metrics)

Why this matters

PMM is one of the hardest functions to measure because its outputs are often intermediate — knowing which metrics to own versus influence determines whether you can defend your team's value in a budget review.

Try it yourself

1. Write down three activities PMM owns (e.g., a new battle card, a positioning update) and map each to one measurable metric that would move if the activity worked.
2. Look up your company's or a known product's NPS trend over two quarters and hypothesize one PMM action that could explain a significant change.
3. Draft a simple attribution model for 'pipeline influenced': define what counts as PMM-influenced versus sales-influenced for a deal that closed after a webinar.

References

• https://www.gartner.com/en/marketing/insights/articles/product-marketing-metrics