Open this lesson in your favourite AI. It'll walk you through the why, explain the demo, and quiz you on the try-it list.
A PMM who can't name their core artifacts will struggle to push back on scope creep — understanding what you own and why it matters is the first step to doing the job with authority.
Use these three in order. Each builds on the one before.
In one paragraph, explain what a battle card is and why sales teams use it, as if I've never worked in a company with a sales team.
Walk me through how a positioning document flows into a launch plan, then into a sales deck and battle cards — step by step.
If a sales team consistently ignores the battle cards PMM produces, what structural or content changes would you make and why?