Ads stop the day you stop paying, but a page that ranks keeps pulling in buyers for years without further spend.
You publish a post, and nothing happens. A month later it has eleven visitors, nine of them you, while a competitor's thinner article sits at position three for the exact term your buyers type. Search engine optimisation (SEO) is the difference, and most of it is mechanical rather than mysterious. This course walks the whole pipeline: how Google's crawler discovers and indexes pages, how to find keywords with real demand and beatable competition, how to fix the technical faults — slow loading, blocked crawling, duplicate addresses — that cap everything else, and how to write titles, headings, and internal links that earn clicks. Then it scales up: topic clusters that make you the obvious authority on a theme, outreach that earns links from other sites, an editorial calendar a small team can actually sustain, and template-driven pages that cover a thousand searches at once. You check the results in Google Search Console using real data from a site you own, and finish with a 90-day content plan for one product category.
Built by Lakshya Kumar
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Chasing big-volume terms can burn a year for nothing; learn to spot the searches you can actually win this quarter.
Slow, uncrawlable, or duplicated pages get quietly dropped — fix the plumbing that caps every other effort you make.
Titles, headings, and internal links are the cheapest ranking gains you fully control, and most sites half-do them.
Twenty scattered posts rank for nothing; twenty linked posts on one theme make Google treat you as the expert.
Links are still the hardest ranking signal to fake — learn the outreach that earns them without paying for them.
Consistency beats brilliance in search: build the briefs, calendar, and checks that keep good pages shipping.
Rankings move for reasons you did not cause — read the data properly so you cut what fails and repeat what works.
Generating pages from data can win thousands of searches or sink your whole site; know which side you are on.
Turn every earlier module into one shippable category plan: gaps, keyword universe, capacity, and dated calendar.
Complete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Choose one product category and produce a complete SEO and content strategy: keyword research report (20+ keywords grouped by intent), technical SEO audit with prioritized fix list, topic cluster architecture (1 pillar + 5 cluster briefs), link building plan targeting 10 domains, and a 90-day editorial calendar with production workflow. Each section must use real data from Google Search Console, Ahrefs free tools, or equivalent.
I am learning SEO and content systems — how search engines work, keyword research, technical SEO, on-page optimization, content architecture (topic clusters and pillar pages), link building, and measurement. Help me build a content strategy that compounds over time.
Pick a topic; build a 30-keyword cluster around it. Map keywords to intent (informational, commercial, transactional) and recommend article types. Build one full pillar page (3000+ words) with semantic structure (H2/H3), internal links, and schema markup.
Audit a real website's technical SEO: Core Web Vitals, crawlability, sitemap, robots, structured data, internal linking, indexation gaps. Produce a prioritized list of 10 fixes with effort/impact estimates. Implement the top 3 if you have access.
Build a programmatic SEO system: a content template that fills from a database (cities, products, comparisons) generating 100+ unique pages. Include the data source, the template, the quality gates (duplicate detection, thin-content guard), and 5 sample pages.
Practitioner-level SEO case studies, tutorials, and framework explanations.