Search as a compounding distribution channel — from keyword mechanics to content architecture.
SEO done well is the highest-ROI distribution channel for most products — compounding, low incremental cost, and defensible over time. This course covers how search actually works, keyword research, technical SEO, on-page optimization, content architecture, link building, and measurement — building up to a full content strategy and programmatic SEO at scale.
Built by Lakshya Kumar
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Sign in to applyComplete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Choose one product category and produce a complete SEO and content strategy: keyword research report (20+ keywords grouped by intent), technical SEO audit with prioritized fix list, topic cluster architecture (1 pillar + 5 cluster briefs), link building plan targeting 10 domains, and a 90-day editorial calendar with production workflow. Each section must use real data from Google Search Console, Ahrefs free tools, or equivalent.
I am learning SEO and content systems — how search engines work, keyword research, technical SEO, on-page optimization, content architecture (topic clusters and pillar pages), link building, and measurement. Help me build a content strategy that compounds over time.
Pick a topic; build a 30-keyword cluster around it. Map keywords to intent (informational, commercial, transactional) and recommend article types. Build one full pillar page (3000+ words) with semantic structure (H2/H3), internal links, and schema markup.
Audit a real website's technical SEO: Core Web Vitals, crawlability, sitemap, robots, structured data, internal linking, indexation gaps. Produce a prioritized list of 10 fixes with effort/impact estimates. Implement the top 3 if you have access.
Build a programmatic SEO system: a content template that fills from a database (cities, products, comparisons) generating 100+ unique pages. Include the data source, the template, the quality gates (duplicate detection, thin-content guard), and 5 sample pages.
Practitioner-level SEO case studies, tutorials, and framework explanations.