Open this lesson in your favourite AI. It'll walk you through the why, explain the demo, and quiz you on the try-it list.
Every major platform has reweighted its algorithm toward video in the past three years, with short-form video commanding the highest organic reach multipliers on Instagram, TikTok, X, and LinkedIn — this is not a trend but a structural shift driven by watch-time monetization. Understanding how video watch time is used as a ranking signal changes how you write scripts, not just what format you choose.
Use these three in order. Each builds on the one before.
In one paragraph, explain why social media algorithms currently favor video content and what specific signals make a video rank well.
Walk me through how a platform algorithm uses video watch time and completion rate as ranking signals — step by step from a user watching to the algorithm's distribution decision.
Given a professional services firm that has relied on text and image posts and wants to add video, design a 90-day video strategy that tests format, hook style, and length to identify what drives the highest completion rate on their target platform.