Platform mechanics, audience compounding, and community flywheels — from zero followers to a distribution moat.
Social media and community are the only distribution channels that appreciate in value as they grow — an owned audience becomes a structural advantage that compounds for years. This course covers platform algorithms, content strategy, audience building from zero, Twitter/X and LinkedIn tactics, community design, creator-led growth, social analytics, community-led growth, and ends with a full social and community strategy sprint.
Built by Lakshya Kumar
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I am learning social media and community — platform algorithms, content strategy, audience building from scratch, Twitter/X and LinkedIn tactics, community design, creator-led growth, social analytics, and community-led growth. Help me build an owned audience that compounds over time.
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Sign in to applyComplete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Build a complete social and community strategy for a real product: platform selection with rationale (data-driven, not preference), 30-day content calendar for each selected platform (minimum 2 formats per platform), community blueprint (platform, channel architecture, onboarding flow, 3 rituals), audience growth plan to first 1,000 followers, and OKR framework for social + community tied to business outcomes — not vanity metrics.
Build a 90-day content calendar across 2 platforms (e.g., LinkedIn + X): topics, format mix (text, image, video), posting cadence, engagement playbook. Execute at least the first 14 days (or produce all 90 days of drafts) with a measurement plan.
Plan and execute the first 30 days of a new community (Discord, Slack, or Circle): seeding strategy, initial 50 members, content cadence, moderation rules, success metrics. Produce a retrospective at day 30.
Design a creator/influencer program: target list (50 creators), pitch templates, deal structures (cash, equity, products), tracking spreadsheet. Reach out to at least 10; document responses and the funnel metrics.
The practitioner community for community builders — frameworks, case studies, and benchmarks.