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Most founders expect a pitch sent Monday to generate coverage by Wednesday — the actual timeline from first pitch to published story ranges from two weeks to three months depending on the publication and story type. Misaligned timeline expectations cause campaigns to be written off as failures when they are actually still in progress.
Use these three in order. Each builds on the one before.
In one paragraph, explain the typical timeline from pitching a journalist to seeing a published story, and why it takes that long.
Walk me through all the steps a journalist completes between receiving a pitch and publishing a story, including the internal editorial steps most founders never see.
Given a product launch planned for a specific date, design the PR timeline working backwards 8 weeks including embargo strategy, exclusive offer window, broad pitch timing, and follow-up cadence.