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Positioning failures are usually not launch mistakes — they are slow accumulations of hedged bets, where companies try to be something for everyone and end up differentiated to no one. Studying both failure and success patterns lets you recognize the symptoms before the damage compounds.
Use these three in order. Each builds on the one before.
In one paragraph, explain the most common reason product positioning fails and give a real-world example.
Walk me through the sequence of decisions that led a real company's positioning to fail — and what the warning signs were along the way.
Given Slack's entry into a market dominated by email and enterprise chat tools, analyze what positioning choices made their launch successful and which of those choices are replicable by a new entrant today.