Open this lesson in your favourite AI. It'll walk you through the why, explain the demo, and quiz you on the try-it list.
A CRO audit turns a vague 'our site could convert better' feeling into a prioritized list of testable hypotheses — without it, teams optimize the loudest complaint rather than the highest-value problem. The audit is the research phase of the CRO loop made concrete, and it is what justifies the first three months of optimization work.
Use these three in order. Each builds on the one before.
In one paragraph, explain what a CRO audit is and what it produces as an output.
Walk me through the step-by-step process a CRO practitioner would follow to audit a five-page conversion funnel.
Given a CRO audit that surfaces 15 findings across five pages, how would you build the prioritization framework and present the roadmap to a skeptical marketing director?