The CRO Audit as a Starting Point

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Why this matters

A CRO audit turns a vague 'our site could convert better' feeling into a prioritized list of testable hypotheses — without it, teams optimize the loudest complaint rather than the highest-value problem. The audit is the research phase of the CRO loop made concrete, and it is what justifies the first three months of optimization work.

Try it yourself

Conduct a five-page CRO audit using analytics (drop-off rates), heatmaps (click/scroll data), and session recordings — document one finding per page with a specific hypothesis.
Prioritize your findings using a PIE score (Potential, Importance, Ease rated 1–10) and identify the top three candidates for testing.
Check whether your audit findings are backed by at least two data sources per finding — single-source findings have a high false alarm rate.

References

CXL — How to Run a CRO Audit