marketing/Conversion Rate OptimizationProject · Conversion Rate Baselineprojecthardmodule projectShip something real. Submit your work when you're done.BriefCalculate the conversion rates for 3 key steps in your funnel and identify the biggest drop-off.DeliverablesA funnel table listing at least 3 sequential conversion steps with columns: step name, numerator definition, denominator definition, and current CVR.A drop-off analysis identifying which step has the largest absolute user loss with the raw numbers (not just percentages).A PIE-scored hypothesis (Potential, Importance, Ease, each 1–10) for the highest-priority step to optimize.A one-sentence description of the data source used to measure each CVR (e.g., Google Analytics goal funnel, Mixpanel flow, manual calculation).How we grade itEach conversion step has an explicit numerator and denominator definition — not just a label like 'checkout rate'.Drop-off analysis uses absolute user counts, not just percentages, to identify the biggest leak.PIE scores are justified with one sentence per dimension — not blank numbers.CVR figures are sourced from real analytics (or clearly labeled as estimated with the estimation method named).