Ship something real. Submit your work when you're done.
Brief
Audit your product's brand: identify the one word you want to own in buyers' minds and rate how strongly you currently own it (1–10). Document the gap.
Deliverables
A written audit (PDF or MD) identifying your intended brand word and your current perceived brand word, supported by at least 10 data points (reviews, quotes, search data).
A 1–10 ownership score with a one-paragraph rationale for the rating.
A gap analysis: three specific reasons the current perception differs from the intended one.
One prioritised action you will take in the next 30 days to close the gap.
How we grade it
The 'one word' is genuinely specific — not 'quality' or 'innovative' — and defensible in the category.
The ownership score is supported by evidence, not self-assessment alone.
The gap analysis names operational causes, not just communication failures.
The prioritised action is concrete enough that a third party could verify whether it was completed.