What Your Brand Is Worth (Brand Equity)

Why this matters

Brand equity is the premium in price, preference, and loyalty that a brand earns over an unbranded equivalent — and it is measurable, not just felt. Builders who understand equity can make a business case for brand investment that a finance team can interrogate.

Try it yourself

1. Look up the price of a branded and an unbranded version of the same product category (e.g. Tylenol vs. store-brand acetaminophen). Calculate the price premium as a percentage and hypothesise what is driving it.
2. Find Interbrand or Kantar's annual brand valuation rankings. Pick one brand and read the methodology note — identify the three factors that contributed most to its equity score this year.
3. Write a one-paragraph internal memo arguing that your company should invest $X in brand over the next quarter, quantifying at least one expected equity outcome (e.g. NPS lift, reduced CAC, pricing power).

References

• https://www.interbrand.com/best-global-brands/