Stop guessing at tactics — learn to trace where users leak out, fix the biggest leak, and prove the fix with a real experiment.
You tried the tactics. You posted more, ran some ads, tweaked the signup button — and the numbers barely moved. The problem is not the tactics; it is that nobody showed you where growth was actually breaking. This course hands you the diagnostic tools. You will map your product against the five stages of the user journey — acquisition, activation, retention, referral, revenue (AARRR) — and find the stage quietly costing you the most. You will calculate what a customer costs to acquire (CAC), what one is worth over their lifetime (LTV), and how many months before ad spend pays for itself. You will build a cohort retention table in a spreadsheet and read the curve honestly. You will score ideas with ICE (impact, confidence, ease) instead of arguing about them, and design an A/B test that survives hard questions. You will take apart the loops behind Duolingo, Dropbox, and Notion. You finish with one North Star metric, a 90-day plan, and an experiment process you can run every week. No marketing background needed — a spreadsheet is the only tool.
Built by Lakshya Kumar
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Work out cost per customer, payback period, and lifetime value — then pick channels the math actually supports.
Find the moment a signup becomes a real user, then shorten the path to it so fewer people quit in week one.
Read a cohort curve honestly, learn why people leave from the people who left, and pull the levers that bend it.
Compute whether your referral loop actually compounds, design incentives both sides want, and block the fraud that follows.
Price with intent, place upgrade prompts where the need appears, and grow revenue from the customers you already have.
Size a test properly, know when a result is real, and stop shipping changes on the strength of a good-looking first week.
Pick a metric worth steering by, break it into inputs you can act on, and spot when a dashboard is lying to you.
Take apart the loops that made real companies grow themselves, then map yours and find its weakest link.
Turn a pile of ideas into ranked bets, quarterly goals, and a weekly review cadence your team will actually keep.
Complete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Using the frameworks from this course, build a full 90-day growth strategy for a real product — including your North Star metric, current AARRR audit, three growth experiments with hypotheses and success criteria, and a retention improvement plan with a 30-day cohort projection.
I am learning growth fundamentals — AARRR, ICE scoring, growth loops vs. funnels, viral coefficients, retention mechanics, and experimentation. Help me understand the mental models and how to apply them to a real product, not just the theory.
Long-form essays on growth loops, viral mechanics, and product-led growth.