The mental models behind compounding user growth — loops, funnels, metrics, and experimentation.
Most builders treat growth as a collection of tactics. This course teaches the frameworks underneath the tactics — AARRR, ICE scoring, viral coefficients, cohort retention — so you can diagnose what's actually broken and experiment your way to compounding growth. By the end you will have a North Star metric, a 90-day growth strategy, and a working experiment process.
Built by Lakshya Kumar
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Sign in to applyComplete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Using the frameworks from this course, build a full 90-day growth strategy for a real product — including your North Star metric, current AARRR audit, three growth experiments with hypotheses and success criteria, and a retention improvement plan with a 30-day cohort projection.
I am learning growth fundamentals — AARRR, ICE scoring, growth loops vs. funnels, viral coefficients, retention mechanics, and experimentation. Help me understand the mental models and how to apply them to a real product, not just the theory.
Long-form essays on growth loops, viral mechanics, and product-led growth.