Turn signups into activated users and activated users into paying customers through sequences, segments, and automation.
Email is the only channel where you own the relationship — no algorithm, no platform risk. This course covers deliverability foundations, list building, welcome sequences, segmentation, nurture flows, conversion emails, retention mechanics, analytics, automation architecture, and how to audit a broken lifecycle funnel.
Built by Lakshya Kumar
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I am learning email and lifecycle marketing — deliverability, welcome sequences, segmentation, conversion emails, retention flows, automation architecture, and analytics. Help me design and measure an email program that moves users from signup to paying customer.
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Sign in to applyComplete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Map your product's full lifecycle email program: inventory every email, assign it to a lifecycle stage, identify gaps (stages with no email coverage), flag automation logic issues, and design a rebuild plan. The rebuild plan must include a new welcome sequence (3 emails minimum), one conversion email, and one retention touchpoint — all with copywriting, send logic, and success metrics.
Design and write a 7-email onboarding sequence for a SaaS or e-commerce product. Map each email to a behavioral trigger and a desired user action. Include the segmentation logic, branching, and the metrics you'd track per email (open, click, action).
Build a winback sequence for users showing churn signals (no login in 14 days, downgrade, etc). Include behavioral triggers, offer logic, and a measurement plan. If you can run it, report reactivation rate; otherwise produce the runbook.
Redesign 6 critical transactional emails (welcome, password reset, receipt, shipping update, account alert, password change confirm). Include subject line, body, button copy, and a checklist for transactional-vs-marketing compliance (CAN-SPAM, GDPR).
Document a deliverability strategy: SPF + DKIM + DMARC config, dedicated IP warmup schedule, list hygiene policy, engagement-based suppression, and inbox-placement testing (Postmark, GlockApps). Produce the runbook a startup could execute on day 1.
Practitioner community and resource hub for email marketing professionals.