Put a complete lead-capture automation live in Zapier or Make: a Tally or Google Forms submission triggers an enrichment step (cleaned name, first/last split, email-domain company guess), writes an enriched row to a Google Sheet, and pings Slack or email. Then prove it works the way you would to a paying client: at least five real submissions in the run history with zero unexplained failures, a 60-second single-take demo recording, and a written before/after time-saved calculation grounded in a task you actually timed.
Do the awkward-data testing before you record — a demo that dies on a one-word name is a re-record you can avoid. Get your five real submissions by sending the form link to friends with a one-line ask ('fill this in as if you were inquiring about a service'), which gives you realistic messy data for free. Keep the notification step last so the sheet stays your system of record, and write the before/after numbers from a task you actually timed with a stopwatch, not a guess.
A published Zap or scenario named 'Lead capture v1' with four steps all showing green test states. A Leads sheet where row 2 reads: Priya | Sharma | priya@brightsmiledental.in | brightsmiledental.in | Want an online booking system | 2026-07-20 14:32 — and four more rows like it from real submitters. A run history showing 7 runs: 6 success, 1 stopped on a one-word name with a note 'fixed by allowing blank Last Name'. A 58-second Loom where the submit click, the new row, and the Slack ping all appear on camera. A write-up ending: '6 min x 90 leads = 9 hours = $225/month = $2,700/year saved; see run history, 12 clean runs over 3 days.'