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Reading level is not about dumbing down — it is about removing friction between your idea and your reader's comprehension. The average American reads at a 7th–8th grade level, and even educated readers process simpler prose faster, which means lower reading level directly correlates with higher conversion.
Use these three in order. Each builds on the one before.
In one paragraph, explain what the Flesch-Kincaid readability score measures and why a lower grade level is usually better for marketing copy.
Walk me through the specific variables that Flesch-Kincaid uses to calculate grade level and how each one can be reduced through editing.
Given a cybersecurity product landing page full of technical jargon, explain the editing strategy for reducing its reading level from 14th grade to 8th grade without losing credibility.