100 challenges for the filmmaker who wants to get paid. Briefs, hooks, platform-native delivery, hero moments, documentary ethics, VO direction, performance measurement, and how to sell the work.
A commercial-focused companion to the filmmaking courses. Where Film-making 101 teaches you to generate clips and Advanced Filmmaking teaches you narrative craft, this course teaches you to ship for brands. Briefs, audience insight, hook design, platform-native craft, hero moments, documentary registers, VO direction, measurement loops, and positioning. Five capstones span DTC performance ads, brand anthem spots, mini-documentaries, social-first shorts, and a client-ready pitch package — submit any three to earn your certificate.
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Sign in to applyComplete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Pick a real DTC brand (or spec-client). Ship one :30 hero spot and five tested hook variants targeting a specific audience on Meta or TikTok. Submit: all 6 MP4s (correct aspect ratios for chosen platform), the creative brief, a hook-test plan with matched-budget setup, and a 400-word rationale on which hook would graduate to primary media weight and why.
Produce a 60-second brand anthem spot for a real or spec brand. Requirements: a clear brand proposition, a narrative arc (not a product demo), licensed or generative music, endframe with logo lockup, and suitable for CTV/pre-roll (16:9 landscape primary). Submit: MP4, creative brief with the proposition, shot list, and a 300-word note on the craft decision you're proudest of.
Produce a 3–5 minute branded documentary. Requirements: a real subject or cause aligned with the brand, voiceover narration, at least one real interview (or AI with disclosure), AI-generated B-roll and atmosphere, and a clear ethical disclosure of what was AI-generated. Submit: MP4, narration script, interview transcripts or release forms, and a 500-word process note on the ethics calls you made.
Produce a complete pitch package for a real (or spec) client engagement: 3 spec spots, a one-page offering doc (problem, approach, craft, pricing), a behind-the-scenes short showing the workflow, and a short cold-pitch email template. Submit: all MP4s, one-page doc (PDF), BTS short (MP4), and the pitch email (text). The pitch must be specific enough that a brand founder could say 'yes' from it.
Everyday reference for global commercial output. Useful for brief-reverse-engineering practice.